Station portal

Everything your PD, promotion, and sales teams need.

Specifications, brand assets, partner placements, and a direct carry-request form — all in one place.

Before The Reel secondary mark
Hear a sample

What stations and listeners hear every week.

Before The Reel secondary mark

Sample — Michael · 3 Reels out of 4 · 2:47

Format

Technical specs and clock fit.

Engineered to drop into Urban AC and adult formats with minimal friction.

Segment specs

Length2:00–3:00 (clock-clean)
FrequencyWeekly, delivered Thursdays
FormatMP3, 256 kbps stereo, -23 LUFS
DeliveryFTP / cloud bucket / email

Sponsor Integration

Promotional spots
Mid-roll :30 sponsor commercial
After Show pod commercials
Downloadable assets

Brand kit for promotion and on-air use.

Headshots, logos, and one-sheets ready for your imaging and marketing teams.

Before The Reel hero logo mark
Hero mark

The dramatic primary logo — gold reel, curtains, and spotlight. Use for hero panels, key art, and feature placements.

Before The Reel secondary mark — reel on edge with integrated BR monogram
Secondary mark

A cleaner, more iconic variant — reel standing on edge with the BR monogram built into the structure. Use for headers, favicons, and repeated placements.

Reggie Ponder headshotHost portrait

High-resolution branded portrait of Reggie Ponder, suitable for web and print promotion.

Show key artShow key art

Atmospheric mic-and-film imagery for landing pages and program guides.

Before The Reel logo lockupLogo lockup

Wordmark in light and dark variants — vector and raster files included.

Partner placements

Sponsor lanes available now.

Three open positions. Category exclusivity available on annual commitments.

Lane 01Promotional spots
Lane 02Mid-Roll ad integration
Lane 03After show Advertising pod

Rate card and category availability on request.

Carry request

Tell us about your station.

We’ll respond within two business days with a tailored proposal.

By submitting you agree to be contacted about Before The Reel.
Thanks — your request is in. We’ll be in touch shortly.